Tom Steyer Assembles Team of Political and Communications Strategists to Lead Need to Impeach Campaign
Leadership team will focus on continuing campaign growth, grassroots mobilization of over 4.5 million, and efforts to take back U.S. House of Representatives in November
(SAN FRANCISCO, February 8, 2018)— Need to Impeach Founder Tom Steyer today announced that he has hired an experienced political team—including political and communications strategists—to lead the campaign that now has nearly 4.6 million supporters calling on Congress to impeach Donald Trump.
The team, including 50 staff members, is adding thousands of new supporters to the impeachment movement each day, creating a digital army of activists who are mobilizing to take back the House of Representatives in the 2018 election and remove Trump from power. The campaign, which Steyer announced in Oct. 20, 2017 through television and social networking ads, has become a political force, with political strategists calling the digital army a formidable tool that could shape American politics.
“Our campaign has entered a new phase of social impact,” said Steyer. “The team that I have put together will lead one of the largest political engagement initiatives in recent memory, mobilizing supporters to elect public officials who are willing to put country over party. The Need to Impeach team gets it done. They are practical, effective, and they are consumed with representing the will of the American people.”
Need to Impeach includes:
Kevin Mack currently serves as Lead Strategist for Need to Impeach. He is a Senior Partner at Deliver Strategies, which specializes in direct voter communication for Democratic candidates and progressive organizations. Mack has worked in political communications and strategy for over 15 years and managed five national campaigns. He has also served as Executive Director of the Democratic Legislative Campaign, Regional Director at Democratic Congressional Campaign Committee, and Executive Director at Virginia House Democratic Caucus.
Sandra Lyon serves as Managing Director of Need to Impeach. With over 15 years of experience working with and providing strategic counsel to principals, elected officials, political candidates, and organizations at the federal, state, and local level, Lyon’s portfolio in electoral politics and event management is extensive. Her background includes work at the Democratic National Committee, the Democratic Senatorial Campaign Committee, and state party committees in Florida and Connecticut, along with the American Federation of Teachers. She served as the national director of President Obama’s direct mail operation in 2012 and on the creative team of his 2013 inaugural committee.
Erik Olvera currently serves as Head of Communications for Need to Impeach. He brings more than 20 years of experience to this role. He most recently headed communications for Earthjustice and the National Center for Lesbian Rights, where he specialized in designing strategic communications campaigns for high-profile social justice issues, including the U.S. Supreme Court case affirming marriage equality nationwide. Erik also was a principal at a communications consultancy specializing in advancing social justice issues for nonprofit organizations and foundations.
Nathaly Arriola currently serves as Legislative Director for Need to Impeach where she manages the legislative, political, and outreach team. She previously was Vice President at The Messina Group, an international consulting firm founded by Obama for America 2012 campaign manager Jim Messina. Through her job at The Messina Group, Nathaly created data-driven campaigns for organizations in the private, public, and social sector all over the globe. She worked for the U.S. Senate’s Democratic Policy and Communications Center, and served in the Obama Administration, as Press Secretary at the White House Office of National Drug Control Policy, and at the Office of Personnel Management as Press Secretary and Deputy Director of Communications, where she represented 2.8 million federal employees.
Chris Herold currently serves as Head of Engagement for Need to Impeach. He previously served as Vice President of Research at NextGen America. Prior to NextGen, he was Senior Vice President for Marathon Strategies LLC and Research Director for Quinn for New York. Chris was a Senior Research Associatefor Obama for America in 2011-2012 and Deputy Research Director for Jerry Brown’s 2010 Governor race.
Allen Nesbitt currently serves as Research Director for Need to Impeach and is the CEO of Nesbitt Research. He is passionate about simple solutions to complex problems. As Research Director, he transformed political research using cloud collaboration, communication and workflow ideas adapted from social web enterprises. Allen brings sixteen years experience in research on projects up to $200M. He has advised the U.S. intelligence community, the first openly gay U.S. Representative from New York, the first openly gay mayor of Lexington, Kentucky, the first black U.S. Representative from Nevada and the first black U.S. Senate nominee from Florida.
Karla Hudson currently serves as Policy Director for Need to Impeach and brings nearly 15 years of experience to the role. She was previously an on-air reporter at NBC affiliates in Illinois and Minnesota, and also worked with Northwestern University’s Innocence Project to help exonerate wrongfully convicted inmates. Most recently she held corporate communications roles at Google and Intuit. Karla holds a Bachelor and Master degree from the Medill School of Journalism at Northwestern University.
Zack Desario currently serves as Analytics Director for Need to Impeach. Zack most recently served as a Google data scientist working in User Experience Design Research for Search, and Natural Language Processing in Google’s Advanced Technology and Projects division. He brings extensive machine learning and project management skills, and experience instructing post-graduate level programming and data science courses at Galvanize and Zipfian Academy. In addition to his data science background, Zack brings experience with advanced statistics, probability, and cost-benefit analysis he developed during a five-year stint as a professional online poker player, becoming world’s 5th most profitable High Stakes Nine Man Poker Tournament, maintaining a 5% ROI over 4,000,000 hands played.
Lisa Bevier-Sakimura currently directs the social media program for Need to Impeach. Lisa most recently finished her General Management Masters at Stanford Graduate School of Business, and formerly served as a digital strategist for Earthjustice focused on their digital marketing and communications team and as an advisor for a month-long United Nations project on climate change during COP21. Lisa brings experience with individual and broad strategic social media planning, oversight of daily copywriting, graphic design, analytics, and SEO.
Steyer launched the Need to Impeach movement through television and social networking ads on October 20, 2017, calling on supporters to sign a petition. Steyer is available for media interviews by contacting Need to Impeach Head of Communications Erik Olvera atErik.Olvera@NeedtoImpeach.com.
Learn more at www.NeedtoImpeach.com.