Million dollar campaign demands action from Democratic leadership on national cable and in Iowa and New Hampshire

click the image above to watch the new ad

San FranciscoCA — Today, Need to Impeach launched a new ad campaign calling out the leadership of the Democratic Party for their inexcusable inaction in the face of a constitutional crisis and urging them to take action and begin impeachment proceedings. The ad will run on national cable networks in Iowa and New Hampshire, with an initial spend of $1 million. As momentum around impeachment continues to build, the ad calls on party leadership to find their moral courage, arguing that impeachment isn’t just the right thing to do—it’s what their voters are demanding.

Despite a mandate from the American people to stand up to Donald Trump, Democratic Party leaders have refused to hold the president accountable and move forward with impeachment proceedings, contending that to do so would be bad politics. The 60 second ad is addressed to these leaders, and is the first of its kind to call out their complicity in Donald Trump’s pattern of lawbreaking. The ad asserts that their hesitation on impeachment signals to Mr. Trump that his efforts to obstruct justice and abuse the powers of the presidency will go without consequence. It further reminds these representatives that Americans voted in 2018 to send a message of rejection to Donald Trump, and to put in place a Democratic majority to hold him accountable.

“Every day, the leadership of the Democratic Party admonishes Donald Trump’s pattern of reckless lawbreaking and corruption. But when pressed about what they plan to do about it, they fail to act,” said Need to Impeach founder Tom Steyer. “If we’re going to create a country that works for the American people and give them a reason to believe in our political system, we have to square with the fact that our system, including Congress, is broken. It’s time to repair it, and we can start by holding Donald Trump accountable and sending a clear message: nobody is above the law.”

Last week, Need to Impeach came together with several progressive groups to submit a petition of a combined 10 million Americans demanding Donald Trump’s impeachment. Need to Impeach has grown to over 8 million members since it was founded in October of 2017, growing in size and mobilization capacity as Donald Trump has become more and more brazen in his criminality and disrespect for the rule of law.

The chorus calling for accountability has finally become too large to ignore. Steyer’s Need to Impeach campaign has garnered over 8 million signatures from all 50 states and has mailed over 800,000 notecards building support for impeachment. Since January, NTI supporters have contacted members of Congress over 1.5 million times and delivered a petition calling for impeachment with over 10 million signatures in cooperation with our partners. Need to Impeach has also organized over 200 congressional visits, organized canvassing in districts represented by key members of the Democratic leadership, and run a series of ad campaigns to raise awareness and build support for impeachment.

Steyer launched Need to Impeach on October 20, 2017, with an initial $40 million investment to raise the voices of people across the country who were angered by Trump’s presidency and corruption. Earlier this year, Steyer committed an additional $40 million in 2019 toward impeaching Trump.

Script Below:

This is a message for leaders of the Democratic Party.

For over two years, this president has broken the law … and nothing happened.

You told us to wait for the Mueller investigation.

And when he showed obstruction of justice … nothing happened.

When this president took money from foreign governments and blocked the release of his tax returns … nothing happened.

And when his administration illegally refused to testify … nothing happened.

Now you tell us to wait for the next election?


That’s why we volunteered, raised money, went door to door and voted in the LAST election.

Our founding fathers expected YOU – Congress – to hold a lawless president accountable. And you’re doing nothing.

He broke his oath of office. He’s defying you. He’s laughing at you. And he’s getting away with it.

This is our Democracy.

Congress is part of the system and the system is broken.

We have to fix it.