Six-figure campaign in NY-10 will mobilize constituents to take action and organize around impeachment

SAN FRANCISCO, CA — Today, Need to Impeach began airing a new broadcast television ad in New York, NY targeting Rep. Jerry Nadler (NY-10) and urging his constituents to contact his office to show their support for impeachment. Over 7.2 million Americans have joined the Need to Impeach movement — including over 26,000 in NY-10 alone — and the ad calls on Nadler to use his power as chairman of the House Judiciary Committee to start impeachment proceedings immediately.

The 30-second ad — which can be seen here — is part of a new Need to Impeach initiative aimed at organizing millions of impeachment supporters across the country, with an emphasis on residents of districts held by U.S. House members who chair key investigative and oversight committees. In addition to the new television ad, Need to Impeach will target New Yorkers in Nadler’s district with digital ads, send over 10,000 pieces of direct mail, and hire paid staff to organize impeachment supporters to show there is already strong support among Nadler’s constituents. On Tuesday, February 19th, Need to Impeach Founder Tom Steyer will host a town hall in New York City to talk about the urgency for Nadler and members of Congress to act quickly on Trump’s removal from office.

“In 2018, Americans turned out in record numbers to refute this lawless and reckless president and demand accountability. Jerry Nadler has a unique position, and a unique responsibility, to take a stand for the rule of law and show the country that Congress will do its job and hold Donald Trump accountable,” said Steyer. “New Yorkers strongly favor impeachment, and his position as chairman of the House Judiciary Committee gives him the power to begin impeachment proceedings immediately, before Donald Trump’s reckless disregard for the rule of law does more damage to our democracy.”

As part of its efforts in Nadler’s district, Need to Impeach polled Democratic primary voters in NY-10, finding that 96 percent believe Trump is unfit for office and 80 percent favor impeachment. Voters in his district feel strongly about this issue, with 90 percent saying they would be less likely to vote for Nadler in 2020 if he continues to oppose impeachment.

Two weeks ago, Steyer launched the effort to hold key Democratic leaders accountable in Rep. Richard Neal’s district (MA-01), with over $200,000 in TV and digital ads urging Neal’s constituents to contact their representative and make their voices heard. In each district, the initiative includes a dedicated paid staff person; door-to-door canvassing; a comprehensive media campaign that includes TV, digital, and direct mail; and town halls.

Steyer launched Need to Impeach on October 20, 2017 to raise the voices of people across the country who recognize the urgency of removing the most reckless and lawless president in history. Need to Impeach now has more than 7.2 million supporters and is growing by up to 30,000 people each day, making it one of the largest political lists in the United States.